Jaivin Karnani

Jaivin Karnani is a growth marketing and operations executive based in the Los Angeles / Pasadena area and a University of Southern California economics graduate. His work covers customer acquisition, lifecycle and retention marketing, e-commerce and service-business operations. He was Chief Marketing Officer of Sindulge.com from 2011 to 2014. More at jaivinkarnani.com/about and on LinkedIn.

Why Clean-Beauty Certifications Are Not Interchangeable — A Consumer’s Guide to Reading the Seal, Not the Claim

The word “clean” has become one of the least regulated terms in the beauty industry. On any given shelf, a shopper may find products labeled “clean,” “natural,” “green,” “eco,” and “conscious” — all sitting side by side, all making adjacent claims, and almost none of them meaning the same thing. This ambiguity is the reason

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